Last updated: February 14, 2026
1. Scope and Applicability
These Terms of Service (“Terms”) govern the use of services provided by Ctrl-Alt-Create, operated by Björn Ullrich, registered at the Dutch Chamber of Commerce (KvK) under number 99737515, located in Gouda, The Netherlands (“we”, “us”, or “Provider”).
By entering into a service agreement with us or using our services, you (“Client”) agree to these Terms. These Terms apply to all offers, agreements, and services provided by Ctrl-Alt-Create, unless expressly agreed otherwise in writing.
2. Services
Ctrl-Alt-Create provides conversational AI solutions for businesses, including:
- AI Chatbots — text-based conversational assistants for websites and messaging platforms
- AI Voice Agents — telephone-based conversational AI systems
- AI Avatars — video-based conversational AI using photorealistic digital humans
The specific scope, features, pricing, and service levels of each engagement are defined in a separate service agreement or proposal (“Service Agreement”). These Terms apply in addition to any individual Service Agreement. In case of conflict, the Service Agreement takes precedence.
3. Nature of AI Services
Our services are powered by artificial intelligence, including large language models and generative AI technology. The Client acknowledges and agrees that:
- AI-generated responses are probabilistic and may occasionally contain inaccuracies, incomplete information, or unexpected outputs despite quality controls.
- The accuracy of AI responses depends directly on the quality and completeness of the information provided by the Client. The Client is responsible for reviewing and keeping knowledge base content up to date.
- Our AI systems are designed to assist and augment human interactions, not to replace professional advice (legal, medical, financial, or otherwise).
- We continuously work to improve accuracy and reliability, but cannot guarantee that AI outputs will be error-free at all times.
- In accordance with Article 50 of the EU AI Act (Regulation (EU) 2024/1689), end users must be informed that they are interacting with an AI system. The Client is responsible for ensuring this disclosure is visible in any deployment context we do not directly control.
4. Warranty Disclaimer
Services are provided on an “as-is” and “as-available” basis. To the maximum extent permitted by Dutch law, we do not warrant that:
- The services will meet all Client requirements or expectations.
- AI-generated outputs will be accurate, complete, or error-free at all times.
- The services will be available without interruption or delay.
This disclaimer does not affect any rights the Client may have under mandatory Dutch law that cannot be excluded or limited by contract.
5. Client Obligations
The Client agrees to:
- Provide accurate and complete information necessary for the setup and operation of the AI solution.
- Ensure that content provided for knowledge bases, training, or configuration does not infringe third-party intellectual property rights, does not violate applicable law, and does not contain harmful, discriminatory, or misleading content.
- Not use the services for illegal, fraudulent, harmful, or deceptive purposes.
- Not attempt to reverse-engineer, decompile, or extract the underlying models, algorithms, or source code of our technology.
- Comply with the EU AI Act transparency obligations by informing end users that they are interacting with an AI system, particularly in contexts where Ctrl-Alt-Create does not directly control the user interface.
- Ensure that the services are not used to process special categories of personal data (Article 9 GDPR) without prior written agreement and appropriate safeguards.
6. Pricing and Payment
All prices are in Euros and exclusive of VAT (BTW) at the applicable Dutch rate (currently 21%), unless stated otherwise.
Unless otherwise agreed in the Service Agreement, setup fees are due upon signing the Service Agreement. Monthly subscription fees are invoiced at the beginning of each service month. Overage charges (e.g., additional conversation minutes) are calculated and invoiced at the end of each month.
Invoices are due within 14 days of the invoice date. Late payments are subject to statutory commercial interest in accordance with Article 6:119a of the Dutch Civil Code, calculated from the day following the payment due date. Reasonable extrajudicial collection costs may also be charged in accordance with the Besluit vergoeding voor buitengerechtelijke incassokosten.
7. Intellectual Property
All intellectual property rights relating to our technology, software, code, processes, and documentation remain with Ctrl-Alt-Create. Nothing in these Terms or any Service Agreement transfers ownership of intellectual property to the Client.
Content provided by the Client (knowledge bases, branding materials, logos) remains the property of the Client. The Client grants Ctrl-Alt-Create a limited, non-exclusive licence to use this content solely for the purpose of delivering the contracted services.
Custom AI avatar likenesses created for the Client are licensed for use during the contract period. Upon termination, the licence to use the avatar likeness expires unless otherwise agreed in writing.
8. Reference and Portfolio
The Client agrees that Ctrl-Alt-Create may reference the Client’s company name and logo in marketing materials, website portfolio, and case studies for the purpose of demonstrating our services. The Client may object to this use at any time in writing, and Ctrl-Alt-Create will remove any such references within 14 days of receiving the objection.
9. Data Protection
We process personal data in accordance with our Privacy Policy and the GDPR. Where Ctrl-Alt-Create processes personal data on behalf of the Client, a Data Processing Agreement (DPA) in accordance with Article 28 GDPR will be provided.
The Client remains the data controller for all personal data of their end users processed through our services. The Client is responsible for having a lawful basis for this processing and for informing their end users accordingly.
10. Confidentiality
Both parties agree to treat all non-public information received from the other party as confidential. This includes technical information, business data, pricing, and any information marked as confidential or that should reasonably be considered confidential.
This obligation survives termination of the agreement for a period of two years, except where disclosure is required by law or by a competent authority.
11. Availability and Support
We target 99% monthly uptime for our services, excluding planned maintenance windows. This is a target, not a guarantee, and does not constitute a service level agreement (SLA) unless explicitly agreed in the Service Agreement.
We aim for high service availability but do not guarantee uninterrupted or error-free operation. Our services depend on third-party infrastructure providers and internet connectivity that are beyond our control.
Planned maintenance will be communicated at least 24 hours in advance where possible. Emergency maintenance may be performed without prior notice when necessary to ensure security or stability.
Support is available via email (hello@ctrl-alt-create.eu) during business hours: Monday through Friday, 9:00–17:00 CET, excluding Dutch public holidays. We strive to respond to support requests as quickly as possible.
12. Limitation of Liability
To the maximum extent permitted by Dutch law:
- Ctrl-Alt-Create is not liable for indirect, consequential, special, or incidental damages, including but not limited to loss of profits, loss of business, loss of data, or reputational damage.
- Our total aggregate liability for any and all claims arising from or related to the service is limited to the total fees actually paid by the Client to Ctrl-Alt-Create in the three (3) months preceding the event giving rise to the claim.
- We are not liable for damages resulting from reliance on AI-generated responses or recommendations. The Client acknowledges that AI output should be verified by qualified personnel where decisions have significant consequences.
- We are not liable for service interruptions, performance degradation, or data loss caused by third-party infrastructure providers, force majeure events, or circumstances beyond our reasonable control.
These limitations do not apply to damages caused by intentional misconduct (opzet) or gross negligence (grove schuld) on the part of Ctrl-Alt-Create, or to liability that cannot be excluded under mandatory Dutch law.
13. Indemnification
The Client shall indemnify and hold Ctrl-Alt-Create harmless from any third-party claims arising from: (a) the Client’s use of the services in violation of these Terms or applicable law; (b) content provided by the Client for use in the AI knowledge base or system configuration; or (c) the Client’s failure to inform end users about AI interaction as required by the EU AI Act.
14. Term and Termination
Monthly subscriptions may be terminated by either party with 30 days’ written notice to the end of a calendar month.
Pilot projects and fixed-term agreements run for the agreed duration. They do not automatically renew unless explicitly agreed in writing.
Either party may terminate the agreement with immediate effect by written notice if the other party: (a) materially breaches these Terms and fails to remedy the breach within 14 days of written notice; (b) becomes insolvent, enters bankruptcy, or ceases business operations.
Upon termination, access to the services will be discontinued. Client data (knowledge bases, conversation logs) will be available for export for 30 days after the effective termination date, after which it will be permanently deleted.
15. Force Majeure
Neither party is liable for failure to perform obligations due to circumstances beyond its reasonable control, including but not limited to natural disasters, war, government actions, pandemics, power outages, internet failures, or failures of third-party service providers. The affected party must notify the other party promptly and make reasonable efforts to mitigate the impact.
16. Changes to These Terms
We may update these Terms from time to time. Clients with active service agreements will be notified of material changes at least 30 days in advance via email. Continued use of the services after the changes take effect constitutes acceptance of the updated Terms. If the Client does not agree to the changes, they may terminate the agreement in accordance with Section 14.
17. Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of The Netherlands.
Any disputes arising from or in connection with these Terms shall first be attempted to be resolved amicably. If no resolution is reached within 30 days, the dispute shall be submitted to the competent court in The Hague, The Netherlands.
18. Severability
If any provision of these Terms is found to be invalid or unenforceable by a competent court, the remaining provisions shall continue in full force and effect. The invalid provision shall be replaced by a valid provision that most closely reflects the original intent.
19. Contact
For questions about these Terms, please contact:
Ctrl-Alt-Create — Björn Ullrich
Email: hello@ctrl-alt-create.eu
KvK: 99737515
